Vision:
To be the best city in the nation in which to live, work, and raise a family.

Mission:
To provide leadership that will inspire: high standards of excellence in the delivery of city services; a spirit of cooperation, pride and responsibility to achieve strong, safe and healthy neighborhoods; and, a shared economic prosperity and enhanced quality of life. We undertake this mission believing and knowing that we can make a difference for future generations.

• Prepare our city for the next generation
• Promote a diverse and vibrant economy that offers everyone an opportunity to share in our prosperity
• Deliver measurable, quality public services and results to our residents
• Advance our neighborhoods
• Challenge ourselves to realize our city's promise and potential

• Customer Service: provide quality and efficient service delivery to customers using “best practices”
• Neighborhoods: engage and promote strong, distinct, and vibrant neighborhoods
• Safety: enhance the delivery of safety services
• Economic Development and Technology: provide an atmosphere that promotes job creation and economic growth in existing and emerging industries
• Education: encourage and promote participation in learning opportunities
• Downtown Development: develop a vibrant and thriving downtown that is recognized as an asset for the region
• Peak Performance: invest in all city employees and develop systems that support a high-performing city government